I was so excited to head to California with Best Buy to attend VidCon. For those not familiar, VidCon is a conference for online video influencers and their fans. So no matter if you are big on youtube or just love to watch the videos – everyone is invited. This was my first year attending and I really didn’t know what to expect.
Like most conferences, VidCon was a mix of sessions, meet and greets and an expo. I attended a few sessions which I love. It’s always fun listening to those who have done crazy research about a certain topic – in this case videos – and what their findings are. Unfortunately, I wasn’t able to attend any meet and greets but passed by a few and they were crazy town. The lines were LONG for almost all meet and greets or any events but it showed how dedicated these fans were! I walked through the expo multiple times. I love to see what brands are doing and how their consumers interact. I usually analyze it all in my head and take mental notes on what they are doing right or what they can change. (You never know when it might come in handy.)
I quickly realized upon arriving that I was older than almost everyone there. This rarely happens in the blogger space. I’m never the youngest but I’m definitely never the oldest so it was a bit strange. Most of the attendees were fans of YouTube stars, so naturally there were lots of younger girls that were in their teens.
Since I had the opportunity to join Best Buy while they were there, I was able to see what it was like from all perspectives – the brands, the fans, and the vloggers. Instead of being on the expo floor this year, Best Buy did something a little different. They had a dedicated space for all content creators. This space was an area that they could either film new content, chill or check out some new technology that is relevant in their field. I spend a lot of time in the Best Buy Lounge talking with the creators and learning about them and what they do.
I learned quickly that vloggers live in their own little world (which isn’t a bad thing). I had a vlogger ask me if “blogging was still a thing?” He wasn’t trying to be rude but you better believe I was taken back when he said it. I answered nicely, but thought to myself – “ARE YOU CRAZY? YES, It’s still a thing! How do you think I make a living?”
I met many of the awesome creators in the Best Buy Lounge which was hidden away in a secret place that only Creators new about. Here’s a glimpse at the lounge.
I haven’t spent a lot of time making videos, although I know it’s something that I need to start incorporating in my posts and social media. After attending VidCon, I felt an even bigger pressure to explore the space. Here are a few takeaways / thoughts from VidCon:
- My Observation is that most bloggers want to be behind the scene and not on screen. There are a few that don’t mind being on screen, but the majority doesn’t want their face posted everywhere.
- Blogging isn’t going anywhere but video is definitely a skill set that needs to be learned.
- Know your audience. No matter that your demographic is, know how to cater to them. There is always a way to make a video for your audience so don’t make excuses.
- People are lazy – including myself. Many times we would much rather watch a 20 second video than reading so keep that in mind.
- A majority of VidCon were young teens because that’s the demographic that watches the most videos. Is there a way your brand can hit that market?
- Bloggers and anyone with a business online needs to stay relevant. Even if you don’t want to do tons of videos, we are all needing to keep up with new technology that is coming out.
- People don’t like change, but we need to learn to evolve. I told a group of bloggers about some things that I learned at VidCon and there were a few that wanted to argue about video and how bloggers don’t need it. I agree that not every blogger needs it, but if you aren’t willing to evolve you won’t be going anywhere with your blog or business.
- This is something that I’m already passionate about what you have to support others in your field – no matter if it’s liking their page or sending a word of encouragement. Don’t be ‘that person’ who brings down others.
I really enjoyed attending VidCon. It was an eye opener and something that I really needed to witness. Would I do it again? Absolutely! It was a fun trip and got my wheels spinning. I hope to make it back again.